Over the past 14 years as a mental performance coach, I have had to help many cricketers with a very common problem… …their failures. I do not know where or how… uhm… well perhaps we were simply taught by our parents, coaches, or environment… However, many athletes (humans) have an aversion to making mistakes… we hear this when athletes say things like… ‘I don’t want to look bad’, or ‘I have to be perfect’ or, ‘I cannot mess up’.